Veronica Ferrari

Short video content and swipe-able feeds have taken over online, with social media and non-social platforms adapting to reflect TikTok. But what’s the impact of the homogenization of platforms? And how will users’ increasing awareness of algorithms change the game for brand discovery?

Following a desire among audiobook listeners to engage with fellow readers and get closer to authors and publishers, podcast network Lemonada Media has partnered with Apple Books to elevate the book listening experience. How will this collaboration appeal to community-oriented book lovers?

Veronica Ferrari on how museums and cultural institutions can navigate the complex path of finding partnerships which are ethically sound, financially viable, and fit for purpose.

A new design project is restyling the stalls of the city’s seaside, combining sustainability and technology to reshape the famous spots.

With the climate crisis worsening, museum professionals are having to put environmental issues at the forefront of their decision-making, writes Veronica Ferrari.
With unprecedented high temperatures in the UK this week, the climate crisis has become central to daily news, political work, activism efforts and all aspects of our lives. And there has been no lack of discussion about the role of culture and the arts in addressing, explaining and representing the environmental crisis.

Course overview
No matter the size of the company, marketing departments in publishing houses have little time to dedicate to social media listening as, the moment one campaign is done they are busy at work creating the next one. According to Echobox’s latest report, most publishers want to focus on content creation and engaging their readers on social media, but one of their biggest mistakes is not spending enough time getting to know social media first.

A Restless writer who moved to Rio with her partner reflects on this polarizing topic

Known as surfers’ favorite spot in southeast Brazil, sitting between Rio de Janeiro and São Paulo and surrounded by one of the best-preserved areas of the Atlantic Forest, Ubatuba offers endless opportunities for beach holidays and days spent exploring the coast.

InsightX’s new ‘Premier League Sponsorship Review’ is the definitive analysis of the impact of every Premier League club’s front-of-shirt sponsorship deal for the 2021/22 season. It analyses the social media perception of each deal and the potential risks associated with each sponsor.

Choosing a major player in the oil industry as sponsor for a museum’s exhibition on climate change might sound like a page out of the fake news manual. But Shell’s sponsorship of the Science Museum’s Our Future Planet exhibition is very real, and it has become front page news following an Extinction Rebellion protest at the museum in London.

Tension has been rising in the past few months ahead of the start of the Beijing 2022 Winter Olympics following calls from activists and governments to boycott the Games because of China’s alleged crimes against humanity and the Uyghur minority.
As a consequence, corporate sponsors are seeing a backlash around what is usually an incredible marketing opportunity, and that is instead being dubbed ‘Genocide Games’ and ‘Games of Shame’.

Over the last year and a half the Covid-19 pandemic has had a strong impact on the publishing industry, with the closure of bookstores around the world for long months, as well as in-person festivals and l...

Viral TikTok videos have caused sales spikes for books and songs from decades past, hinting at how the platform has become a potent source of recommendations. How can brands tap into this promotional power while maintaining the authenticity and creativity that Gen Zers expect?